+ In 2007-2008 Second Life customers demanded less copybotting and more new products. More stores opened and the community tried to introduce ways to police the marketplace.
+ In 2008-2009 customers complained that it was expensive to shop and that most freebies were stolen or junk. Designers countered by starting midnight mania, lucky chairs and group gifts. This gave customers a number of options for high quality freebies.
+ In 2010 – 2013 customers complained about the “freebie culture”. They saw that favourite stores were closing because they couldn’t keep up with demand for high quality freebies whilst maintaining releases. Freebies decreased, cheap events began to appear.
+ In 2014 customers complained that there were too many cheap events and that shopping was boring. Themed events and gacha events thrived. These offered not only more variety for customers but gacha could be resold. This gave customers a whole new market…
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